adidas Originals and Pharrell Williams continue their collaborative Hu series for Fall/Winter 2018, reiterating their common belief that, through sport, we all have the power to transform lives. Pharrell seeks to combine the performance breakthroughs of adidas with the fearless colours and bold patterns of East Africa, where running is deeply ingrained in culture.
“Africa is a beautiful continent and the origin of civilisation. Running is a state of meditation. Why not go back to the motherland and take inspiration from such a vivid and rich culture? Why not create a tribute to this incredible sport?”
— Pharrell Williams
The adidas Originals by Pharrell Williams drops at Surrender on August 18, 2018.