new addition | alchemist

March 07, 2018

Alchemist is the lifestyle brand extension of the concept store based in Miami, which was founded in 2007. Representing the synergy between art, fashion, design and architecture, Alchemist has collaborated with some of the greatest cultural influences of today, such as Zaha Hadid, Marina Abramavic, Rick Owens, Daniel Arsham and Damien Hirst.

A cross collective work within the same spirit of connecting high quality craftsmanship together with art, fashion, design and music, the Alchemist lifestyle brand was launched this year. The summer capsule titled “Hold Fast" has been seen on celebrities such as Jay Z, G-Dragon, Bella Hadid, 21 Savage, Teyana Taylor, Playboy Carti, Travis Scott and Hailey Baldwin.

The “Hold Fast” collection subverts the mainstay of Miami’s style and incorporates the use of intricate distressing and expert dyeing techniques and Baja knits – a knit style that originated from Mexico that was brought back to California by surfers in the 1930s.

The “AWOL Baja Hoodie” by Alchemist, features a hand rose motif print by Ethiopian-American contemporary artist, Awol Erizku, who was recently dubbed "The Art World’s New 'It' Boy" by Vulture magazine.

“Deceast” by Alchemist, featuring the slogan “KOOL” with a skull print embedded within it.

Surrender is proud to present our newest brand addition, Alchemist. Come discover the summer capsule “Hold Fast”, now available at Surrender.