March 19, 2019

Based and crafted in Los Angeles, BILLY was founded in 2015 by former menswear stylist, Holly Jovenall. The casualwear range of understated slouchy logo t-shirts, hoodies and sweatshirts with a vintage sensibility draws inspiration from Jovenall’s rural Western Pennsylvania, converging between country and city living. 

Handcrafted from high quality fabrics that feature unique washes, hand-screened prints and hand-distressed details, the label pays fine attention to tailoring and proportion, perfecting the modern lines of silhouettes and fit. Celebrity fans of these elevated everyday basics include Justin Bieber, Wiz Khalifa, G-Eazy and The Chainsmokers.

Shop the BILLY Spring/Summer 2019 collection, now available in-store at Surrender.


Left:  Wiz Khalifa, Middle: Justin Bieber, Right: G-Eazy